Gromax launches campaign to empower farmers, combat rural migration on Kisan Diwas

25-Dec-2024 - 0 Comments.

In a significant move to address the growing trend of rural migration and to motivate the younger generation to consider farming as a viable profession, Gromax Agri Equipment Ltd., a joint venture between Mahindra & Mahindra Ltd. and the Gujarat Government, unveiled a compelling video campaign on Kisan Diwas.

Mahindra Tractors signs MoU with Punjab National Bank to strengthen dealer finance solutions

25-Dec-2024 - 0 Comments.

Mahindra Tractors, a part of the Mahindra & Mahindra Ltd.’s Farm Equipment Sector, has announced the signing of a Memorandum of Understanding (MoU) with Punjab National Bank (PNB) to provide Channel Finance solutions to its dealers.

Coromandel International rope in Mahindra Krish-e for drone spraying services to farmers

22-Dec-2024 - 0 Comments.

Coromandel International Limited, India’s leading agri-solutions provider, and Mahindra & Mahindra Limited’s Farm Equipment Sector (FES) business vertical, Krish-e, announced a partnership to extend Coromandel’s drone spraying services, Gromor Drive, to Indian farmers.

Mahindra Tractors presents Millionaire Farmer of India Awards 2024

15-Dec-2024 - 0 Comments.

Mahindra Tractors, India’s leading tractor brand celebrates the remarkable achievements of India’s successful farmers through a ground-breaking initiative called ‘Millionaire Farmer of India Award’.

Swaraj Tractors showcases diverse range of products at Krishithon Exhibition, Nashik

21-Nov-2024 - 0 Comments.

Swaraj Tractors, one of India’s leading domestic tractor brands and a part of the Mahindra Group is set to showcase its top tractors and implements at the Krishithon Exhibition being held at Thakkers Dome, Near ABB Circle, Trimbak Road, Nashik, from November 21 to 25.

Mahindra’s Farm Equipment records Highest-Ever Tractor Sales of 64,326 Units in India during October 2024

08-Nov-2024 - 0 Comments.

Mahindra & Mahindra Ltd.’s Farm Equipment Sector (FES), part of the Mahindra Group, today announced its tractor sales numbers for October 2024. Domestic sales in October 2024 were at 64326 units, as against 49336 units during October 2023.

Mahindra Revs Up Engagement with AI-Powered Virtual Tractor Drives

08-Nov-2024 - 0 Comments.

In celebration of their 60th anniversary, Mahindra Tractors, India's leading tractor brand, launched a unique virtual tractor drive experience. This innovative initiative allows users to create personalized videos of themselves driving a Mahindra tractor.

Mahindra Tractors inaugurates Skill Development Centre in Nagpur

08-Jul-2024 - 0 Comments.

VEDIC-Mahindra Skill Development Centre was inaugurated today at the Ordnance Factory in Ambajhari, in the presence of Shri. Nitin Gadkari, Minister for Road Transport & Highways.

Mahindra sells 45888 units during June 2024

06-Jul-2024 - 0 Comments.

Mahindra & Mahindra Ltd.’s Farm Equipment Sector (FES), part of the Mahindra Group, today announced its tractor sales numbers for June 2024.

Mahindra ramps up sale of new Mahindra Arjun 605 DI 4WD V1 tractor eyeing higher demand

25-Jun-2024 - 0 Comments.

Mahindra & Mahindra, the world’s largest tractor company by volume, is gearing up for the increase in sale for higher powered tractors and to cater to the growing demand of the company’s recently introduced Mahindra ARJUN 605 DI MS V1 tractor.

Mahindra launches lightweight 4WD tractor in Madhya Pradesh

25-Jun-2024 - 0 Comments.

Mahindra Tractors, a part of the Mahindra Group and the world's largest tractor manufacturer by volume, recently launched its revolutionary light weight tractor, Mahindra OJA 2121 in Madhya Pradesh.

Mahindra’s Farm Equipment Sector Sells 35237 Units in India during May 2024

01-Jun-2024 - 0 Comments.

Mahindra & Mahindra Ltd.’s Farm Equipment Sector (FES), part of the Mahindra Group, today announced its tractor sales numbers for May 2024.

Mahindra’s Farm Equipment Sector Sells 35805 Units in India during April 2024

12-May-2024 - 0 Comments.

Mahindra & Mahindra Ltd.’s Farm Equipment Sector (FES), part of the Mahindra Group, today announced its tractor sales numbers for April 2024.

Mahindra Tractors crosses milestone by selling 40 lakh tractor units

19-Apr-2024 - 0 Comments.

Mahindra Tractors, part of the Mahindra Group and the world’s largest tractor manufacturer by volume, has achieved a milestone by selling the brands 40th Lakh tractor, inclusive of exports in March 2024.

Mahindra Tractors sells 24276 units during March 2024

02-Apr-2024 - 0 Comments.

Mahindra & Mahindra Ltd.’s Farm Equipment Sector (FES), part of the Mahindra Group, today announced its tractor sales numbers for March 2024.

Swaraj Tractors organizes 'Walk for More Equal World' at Sukhna lake

20-Mar-2024 - 0 Comments.

Swaraj Tractors a part of Mahindra Group, organised 'Walk for More Equal World' at Sukhna Lake on Sunday morning. The event witnessed an enthusiastic participation of over 500 individuals including Swaraj employees and their families.

Mahindra unveils 6RO Paddy Walker transplanter in Tamil Nadu

12-Mar-2024 - 0 Comments.

 Mahindra & Mahindra Ltd.’s Farm Equipment Sector (FES), part of the Mahindra Group, and the world’s largest tractor manufacture by volume, has launched a new 6 row paddy transplanter called the Mahindra 6RO Paddy Walker in Tamil Nadu.

Mahindra’s Farm Equipment sells 20121 tractors during February 2024

03-Mar-2024 - 0 Comments.

Mahindra & Mahindra Ltd.’s Farm Equipment Sector (FES), part of the Mahindra Group, today announced its tractor sales numbers for February 2024. Domestic sales in February 2024 were at 20121 units, as against 24619 units during February 2023.

Mahindra Farm Equipment sells 22972 tractors in India during January 2024

03-Feb-2024 - 0 Comments.

Mahindra & Mahindra Ltd.’s Farm Equipment Sector (FES), part of the Mahindra Group, today announced its tractor sales numbers for January 2024.

Swaraj Tractors bags Golden Peacock Award for Project Pani

22-Dec-2023 - 0 Comments.

Swaraj Tractors, a rapidly growing tractor brand under the Mahindra Group, has earned a noteworthy distinction by securing the prestigious 'Golden Peacock Award for Corporate Social Responsibility' for the year 2023.

Mahindra unveils CNG tractor at an agri event

21-Dec-2023 - 0 Comments.

Mahindra Tractors, India’s leading tractor brand, unveiled its first CNG mono fuel tractor on its popular Yuvo tractor platform, at Agrovision, Nagpur, Central India's largest Agri Summit.

Swaraj revs up production of AI-Powered harvester at new Pithampur plant

21-Dec-2023 - 0 Comments.

Building on its rich legacy of introducing India’s first indigenously developed harvester, Swaraj Tractors, a division of Mahindra & Mahindra Ltd., recently launched its next generation Swaraj 8200 Smart Harvester for the Indian farmer.

Mahindra honours outstanding Indian farmers with Millionaire Farmer of India Awards 2023

08-Dec-2023 - 0 Comments.

Mahindra Tractors, India’s leading tractor brand, celebrates the remarkable achievements of India’s successful farmers through a ground-breaking initiative called ‘Millionaire Farmer of India Award’.

Mahindra’s Farm Equipment Sector sells 42,034 tractors during September 2023

05-Oct-2023 - 0 Comments.

Mahindra & Mahindra Ltd.’s Farm Equipment Sector (FES), part of the Mahindra Group, today announced its tractor sales numbers for September 2023. Domestic sales in September 2023 were at 42,034 units, as against 47,100 units during September 2022.

Mahindra Farm Division flags-off inaugural batch of workmen to Japan under technical intern training program

29-Sep-2023 - 0 Comments.

Mahindra Farm Division, part of Mahindra’s Farm Equipment Sector and India’s No.1 tractor brand, marked a significant milestone in its commitment to skill development and globalisation, by dispatching its first group of ten skilled workmen to Japan under Japan's Technical Intern Training Program (TITP).

Mahindra OJA set to transform farming in India with the launch of 7 revolutionary lightweight 4WD tractors

17-Aug-2023 - 0 Comments.

Mahindra Tractors, the world's largest tractor manufacturer by volume and a subsidiary of the Mahindra Group, has unveiled a groundbreaking advancement in the realm of farming with the launch of its much-anticipated Mahindra OJA series of tractors.

Swaraj Tractors launches new harvester, revolutionizing farming efficiency

09-Aug-2023 - 0 Comments.

Swaraj Tractors, a distinguished tractor brand under the Mahindra Group, has unveiled its latest innovation, the 'Swaraj 8200 Wheel Harvester', designed to empower farmers with unparalleled efficiency and cutting-edge technology.

Mahindra’s Farm Equipment sells 43,364 units during June 2023

03-Jul-2023 - 0 Comments.

Mahindra & Mahindra Ltd.’s Farm Equipment Sector (FES), part of the Mahindra Group announced its tractor sales numbers for June 2023. Domestic sales in June 2023 were at 43,364 units, as against 39,825 units during June 2022.

Mahindra domestic tractor sales touches 35,398 units during April 2023

05-May-2023 - 0 Comments.

Mahindra & Mahindra Ltd.’s Farm Equipment Sector (FES), part of the Mahindra Group, today announced its tractor sales numbers for April 2023.

Mahindra-Qualcomm-backed deep tech startup enters the agri fintech space

29-Mar-2023 - 0 Comments.

Carnot Technologies, India’s leading agri AI-IoT platform backed by Mahindra begins a strategic partnership with Avanti Finance.

Mahindra’s Farm Equipment sale up by 30% to 24,619  units during February 2023

10-Mar-2023 - 0 Comments.

Mahindra & Mahindra Ltd.’s Farm Equipment Sector (FES), part of the Mahindra Group, today announced its tractor sales numbers for February 2023.

Mahindra celebrates International Women's Day with the launch of #DeshkiShakti

08-Mar-2023 - 0 Comments.

Mahindra Tractors, part of the Mahindra Group and the world's largest tractor manufacturer by volume, today celebrated International Women’s Day with the launch of a new digital film #DeshkiShakti.

Mahindra records 14% increase in tractors sale during January 2023

01-Feb-2023 - 0 Comments.

Mahindra & Mahindra Ltd.’s Farm Equipment Sector (FES), part of the Mahindra Group announced that its tractor sales January 2023 was recorded at 27,626 units, as against 21,162 units during January 2022.

Mahindra’s Farm Equipment sells 29,180 tractors in November 2022

02-Dec-2022 - 0 Comments.

Mahindra & Mahindra Ltd.’s Farm Equipment Sector (FES), part of the Mahindra Group has announced that it has sold its 29,180 units tractors in November 2022. 

Mahindra launches first dedicated farm machinery plant in Pithampur

21-Nov-2022 - 0 Comments.

 Mahindra & Mahindra Farm Equipment Sector (FES), a part of the Mahindra Group, today formally inaugurated its first dedicated farm machinery plant (non-tractor) in Pithampur, Madhya Pradesh.

Mahindra 575 DI XP Plus wins Indian tractor of the year award 2022

24-Jul-2022 - 0 Comments.

Mahindra Tractors’, part of Mahindra’s Farm Equipment Sector, the world’s largest tractor manufacturer by volume, received four awards at the third edition of the prestigious Indian Tractor of the Year (ITOTY) awards 2022 in New Delhi.

Swaraj Tractors bags four ITOTY awards

24-Jul-2022 - 0 Comments.

Swaraj Tractors’, part of Mahindra’s Farm Equipment Sector, the world’s largest tractor manufacturer by volume, received four awards at the third edition of the prestigious Indian Tractor of the Year (ITOTY) awards in New Delhi recently.

Mahindra complete acquiring 100% stakes in Sampo Rosenlew Oy

Mahindra & Mahindra has hiked its stake in its Finland-based arm Sampo Rosenlew Oy to 100 percent with the acquisition of residual shares for over INR 35 crore.

DLL India sells its agriculture, healthcare finance portfolio to Kotak Bank

11-Jul-2022 - 0 Comments.

Kotak Mahindra Bank, a private sector lender, announced that it has purchased the portfolio of agricultural and medical equipment financing from De Lage Landen International BV's Indian business (DLL). With this, the bank has acquired 25,000 new clients with a credit balance of roughly INR 582 crore.

Mahindra rolls-out 300,000th tractor from its Telangana facility

24-Jun-2022 - 0 Comments.

Mahindra Tractors’, part of Mahindra’s Farm Equipment Sector, the world’s largest tractor manufacturer by volume, proudly rolled-out its 300,000th tractor from the company’s tractor manufacturing facility in Zaheerabad, Telangana.

DLL, Mahindra & Mahindra Financial Services, MagNA to continue long standing partnership

11-Mar-2022 - 0 Comments.

Global financial solutions provider DLL, a fully-owned subsidiary of Rabobank Group, announced yesterday that they will extend their long-standing U.S. joint venture with Mahindra & Mahindra Financial Services Limited (MMFSL).

Mahindra release Krish-e Suite mobile apps, announces Manoj Bajpayee as brand ambassador

18-Oct-2021 - 0 Comments.

Krish-e, Mahindra’s new Farming as a Service (FaaS) business has announced the release of Krish-e App & Krish-e Nidaan apps with the launch of its first ever digital video commercial (DVC) film.

Mahindra tractors sales up 31% at 46,875 units during June 2021

02-Jul-2021 - 0 Comments.

Mahindra & Mahindra Ltd.’s Farm Equipment Sector (FES) has recorded an increase of 31% in sale of tractors in India at 46,875 units during June 2021.

Mahindra launches Krish-e champion awards

06-Feb-2021 - 0 Comments.

Mahindra & Mahindra’s Farm Equipment Sector, India’s leading tractor manufacturer and part of the USD 19.4 billion Mahindra Group announced the winners of the inaugural Krish-e Champion Awards on 30 January 2021.

Mahindra’s tractor plant at Zaheerabad in Telangana to be hub for new K2 tractor series

17-Nov-2020 - 0 Comments.

Mahindra & Mahindra Ltd.’s Farm Equipment Sector (FES), a part of the Mahindra Group has today announced that it will manufacture a new tractor series called the K2, exclusively at the company’s tractor manufacturing facility at Zaheerabad in the state of Telangana.

Swaraj tractors launches new brand campaign through Josh manifesto

11-Nov-2020 - 0 Comments.

Swaraj Tractors, a part of the USD 19.4 billion Mahindra Group today launched a new brand campaign ‘Josh Ka Raaz Mera Swaraj’ to communicate how Swaraj tractors fuel the passion in its customers as true companions in their farmlands.

Mahindra launches precision potato planting machinery for farmers

08-Sep-2020 - 0 Comments.

Mahindra & Mahindra Ltd.’s Farm Equipment Sector (FES has today announced the launch of its new advanced Precision Potato Planting machinery, the new PlantingMaster Potato +.

Mahindra’s Farm Equipment Sector sells 35,844 tractors during June 2020

02-Jul-2020 - 0 Comments.

Mahindra & Mahindra Ltd.’s Farm Equipment Sector (FES), has announced its tractor sales for June 2020 have increased by 12 percent to 35,844 units, as against 31,879 units during June 2019.

Mahindra Farm Equipment Sector tractors sale up by 2% in May 2020

03-Jun-2020 - 0 Comments.

Mahindra & Mahindra Ltd.’s Farm Equipment Sector (FES), has announced that its domestic tractor sales for May 2020 has recorded a 2% growth at 24,017 units.

Mahindra Tractors domestic sale down by 83% in April 2020

02-May-2020 - 0 Comments.

India's largest tractor manufacturer, Mahindra & Mahindra farm equipment has announced that sales of domestic tractors have plummet by 83% at 4716 units in April 2020.

Mahindra Tractor sells 13,418 tractors in March 2020

10-Apr-2020 - 0 Comments.

Mahindra & Mahindra's Farm equipment has recorded a drop in total sales of tractor at 13,418 units, as compared to 18,446 units sold during March 2019

Indian cricketer invest in Mahindra backed MeraKisan

11-Mar-2020 - 0 Comments.

MeraKisan Private Ltd., a part of the USD 20.7 billion Mahindra Group, and a prominent player in the organic agri business market, with a focus on avant-garde organic food supply chains, today announced its partnership with Ajinkya Rahane, Vice-Captain of the Indian Test Cricket team.

Swaraj Tractors recognizes heroes of Indian Agriculture with innovation awards

24-Feb-2020 - 0 Comments.

Swaraj Tractors, a part of USD 20.7 billion Mahindra Group announced the winners of Swaraj Innovation Awards 2020 at an Agriculture Conclave held in New Delhi today. The awards were bestowed upon farmers and institutions, recognizing noteworthy contributions made by them in the field of agriculture.

Mahindra Farm Equipment acquires tractor firm in Turkey

20-Sep-2017 - 0 Comments.

Mahindra Farm Equipment, part of Mahindra & Mahindra Ltd has announced that it has acquired Erkunt Traktor Sanayii A.S. (Erkunt), the 4th largest tractor brand in Turkey.

Mahindra unveils its first ever driverless tractor

19-Sep-2017 - 0 Comments.

With a view to redefine the mechanization process for the global farmer, Mahindra Farm Equipment, part of Mahindra & Mahindra had displayed its first ever driverless tractor.

Mahindra Tractors sells 31,522 units during June 2017

01-Jul-2017 - 0 Comments.

Domestic sales in June 2017 were at 31,522 units, as against 28,797 units during June 2016. Total tractor sales (domestic + exports) during June 2017 were at 32,933 units, as against 30,191 units for the same period last year.

Mahindra & Mahindra enters agricultural equipment rental services

08-Apr-2016 - 0 Comments.

India’s largest tractor manufacturer Mahindra’s Farm Equipment Sector (FES) has announced that it has entered into agricultural equipment rental services with the launch of TRRINGO.