CAPE TOWN / MUMBAI, 17 August 2023: Mahindra Tractors, the world's largest tractor manufacturer by volume and a subsidiary of the Mahindra Group, has unveiled a groundbreaking advancement in the realm of farming with the launch of its much-anticipated Mahindra OJA series of tractors.
The launch took place at the Futurescape event in Cape Town, South Africa, marking a significant leap forward for Indian agriculture.
The Mahindra OJA, derived from the Sanskrit word "Ojas" meaning Powerhouse of Energy, is a product of Mahindra's collaboration with Mitsubishi Mahindra Agriculture Machinery, Japan. Representing a paradigm shift in tractor design and engineering, the OJA series stands as Mahindra's future-ready line of global lightweight 4WD tractors, developed with an investment of INR 1200 crore. This innovative range has the potential to revolutionize the farming landscape by incorporating cutting-edge technology and innovation into its design.
The launch event witnessed the introduction of 7 models tailored for the Indian market, each packed with pioneering technology features categorized under Three Technology Packs – MYOJA (Intelligence Pack), PROJA (Productivity Pack), and ROBOJA (Automation Pack). Starting at a price of INR 5,64,500 for the OJA 2127 and INR 7,35,000 for the OJA 3140 in Pune, these tractors represent a formidable blend of innovation and affordability.
The OJA tractors feature 4WD as standard and cover a range of 20HP to 40HP (14.91kW – 29.82kW), designed to cater to a wide array of agricultural tasks. This versatility positions the OJA range as a game-changer for efficiency and productivity in Indian agriculture.
Following its launch in India, the OJA range is set to make waves across the globe, with launches planned in North America, ASEAN, Brazil, Australia, South Africa, Europe, and the SAARC region. Additionally, Mahindra is gearing up for its debut in the ASEAN region, beginning with Thailand in 2024.
Mr. Hemant Sikka, President – Farm Equipment Sector, Mahindra & Mahindra, expressed, "The new OJA range of lightweight tractors is a powerhouse of energy, aimed at progressive farmers. Embodied with innovation and technology, OJA tractors empower Mahindra to address 25% of the Global Tractor industry, while opening new markets like Europe and ASEAN."
Mr. Vikram Wagh, CEO, Farm Division, Mahindra & Mahindra Ltd., highlighted the transformative potential of the OJA range, stating, "The OJA tractor range introduces a paradigm shift in Indian agriculture. With 4WD capabilities as standard, pioneering automation controls amplify precision and performance across the range. Featuring three advanced technology packs – PROJA, MYOJA, and ROBOJA – we proudly present OJA as India's global innovation."
As part of this monumental launch, Mahindra also intends to strengthen its network of over 1100 channel partners, contributing to an enriched customer experience.
The Mahindra OJA series is set to reshape farming in India and beyond, ushering in a new era of efficiency, technology, and productivity.
