Jayshri Gayatri Food forays in country's B2C domestic market

BHOPAL, 31 December 2020: Jayshri Gayatri Food Products (JGFP), one of the leading dairy product manufacturers in Central India, has now forayed into the B2C Indian domestic market with its dairy products brand ‘Milk Magic’.

The company has a strong foothold in the B2B segment of the domestic as well as the export markets over the years. 

Constantly delivering to the high-quality standards of the export markets and an overwhelming acceptance from the global consumers, JGFP saw a huge potential of penetrating in the Indian domestic consumer market with a wide product basket under its brand ‘Milk Magic’ in the states like Madhya Pradesh, Chhattisgarh, Rajasthan, Orissa and Telangana among others in the first phase.

The product range includes the fresh and frozen varieties of Paneer, which is one of their most popular product offerings, Butter - salted & unsalted varieties, Pure Ghee variety, assortment of Cheese, Khoya, and Indian sweets such as Gulab Jamun, Rasgulla, Rasmalai and Kaju Katli.

Speaking about the foray in the domestic B2C market, Jayshri Gayatri Food Products (JGFP) Managing Director Kishan Modi said, “The household demand for dairy products saw an exponential rise due to the pandemic led lockdown imposed in India. However, due to the supply chain interruptions, many national brands were unable to fulfill this heightened B2C demand. We saw this as a huge opportunity to penetrate our dairy products range in the B2C domestic market as the consumer was now open to try out local/regional brands that were easily accessible to them during this period.”

“JGFP has been producing hygienic and high-quality dairy products acceptable in the overseas markets for over seven years. We were confident that the Indian consumers will like our products and as anticipated we started to get repeat orders,” he further added.

Milk Magic will be subsequently launched in Karnataka, Tamil Nadu and Kerala and later in phase 3, it will entre Maharashtra, Gujarat, Punjab, Jammu & Kashmir, Uttar Pradesh, Himachal Pradesh and North Eastern states as well. The company has robust plans to build its own distribution channel with hubs at each City followed by retail outlets.

The state-of-the-art dairy products manufacturing facility at Sehore - Madhya Pradesh, one of the best wheat cultivation regions of rural India, presently processes 400,000 litres of milk per day to produce high-in-demand dairy products such as fresh and frozen varieties of Paneer (25 MT capacity), Butter (30 MT capacity), Whey Powder (15 MT capacity), Cheese variants (20 MT capacity) and Skimmed Milk Powder (30 MT capacity) on a daily basis

In its endeavor to produce hygienic and high-quality dairy products (taste, aroma & nutritive value) JGFP continues to invest in latest technology of global standards.

The company is setting up another new plant with modern dairy equipment for manufacturing of Salted Table Butter (2 MT Per Hour capacity), Mayonnaise (1 Ton Per Hour capacity), Table Margarine (1 Ton per Hour capacity), along with a Cold Storage with 800 BPD capacity.

About Jayshri Gayatri Food Products (JGFP)

Started in 2013 by Kishan Modi, Jayshri Gayatri Food Products (JGFP) set up a state-of-the-art Dairy products manufacturing facility in Sehore - Madhya Pradesh, one of the best wheat cultivation regions of rural India. It has established its exports business to Middle East - Dubai, Kuwait, Oman, Qatar, Sharjah, Bahrain and many South East Asian countries like Hong Kong, Singapore, Malaysia, Japan.

The company has been exporting its array of products under the brand names ‘Milk Magic’ and ‘Inde Chefs’ to countries such as the USA, New Zealand, Egypt, Jordan, Sri Lanka, and Mauritius.

Its clients list includes McDonald, Domino’s, Subway, ITC, Britannia, Anik Dairy, Vadilal, Top N Town, Kwality Wall's, Tasty Bytes, Vista Food, Vimal Agro, Sanjeevani Agro Food among others.