MUMBAI, 22 April 2025: In an effort to recognize and empower the women who play a pivotal role in agriculture, John Deere has announced an exciting collaboration with Dovetail Workwear, a company built for, by, and with women.
The partnership aims to develop a unique collection of work apparel and gear specifically designed to meet the practical and performance needs of women in the agricultural sector. This groundbreaking initiative celebrates women's immense contributions to farming, crafting, and homesteading.
The John Deere x Dovetail Workwear collection was created through close collaboration with female farmers, ensuring that their insights, challenges, and needs are incorporated into every aspect of design. The collection features durable, high-stretch fabrics, with thoughtful elements like a split hem for a smooth fit over boots, prioritizing both fit and performance on the farm.
Historically, women have played a crucial role in agriculture, from growing food to harvesting crops. During times of war, they even took on the jobs traditionally held by men in the fields. Yet, despite their significant impact, the recognition of women in agriculture has been lacking. However, today, women are a powerful force in the industry, with 36% of U.S. farmers identifying as women and 56% of farms having women as producers and decision-makers.
Sara DeLuca, Co-founder and Director of Product Development at Dovetail Workwear, expressed excitement about the partnership, saying, "We are thrilled to partner with John Deere to honor and support the extraordinary women in agriculture. By developing a collection tailored to meet their needs, we aim to empower women in the field, provide them with the tools they need to succeed, and inspire future generations of female farmers."
John Deere's Lauren Willis, Global Director of Brand Licensing, emphasized the collaboration's real-world approach, saying, "Deere’s partnership with Dovetail Workwear is born from real conversations with women doing real work. Through this workwear line, we hope to help women in agriculture feel great as they dress for the busy and unique lives they lead."
This collaboration not only addresses the practical needs of women in the field but also seeks to elevate the visibility and recognition of their invaluable contributions to agriculture. By combining John Deere’s legacy of quality and Dovetail Workwear’s dedication to women in the industry, this partnership is set to pave the way for a more inclusive, supportive future in agriculture.
