THIRUVANANTHAPURAM, 2 July 2024: Milma has launched its ready-to-drink Palada payasam and Tender Coconut Ice-cream, tapping the worldwide demand for products with unique Kerala flavour, especially ensuring their access to the burgeoning Malayali diaspora across continents.
The two delicacies are the latest additions to a bouquet of products launched by Kerala Cooperative Milk Marketing Federation (KCMMF), known by the brand Milma, as part of its market outreach initiative, ‘Repositioning Milma’, along with its three regional cooperative milk producers’ unions.
While Milma Palada payasam is a KCMMF initiative with support from Malabar Milma, the tender coconut ice cream is a product of Milma’s Ernakulam Regional Cooperative Milk Producers’ Union (ERCMPU).
Milma Chairman Shri K.S. Mani said the Palada payasam with a year-long shelf life will enable the traditional sweet dish to be available abroad as well. “This delectable treat, without which any Malayali feast is incomplete, is relished by children and adults alike. Since it takes time to prepare at home, our product comes handy for families anywhere in the world.”
Tagging its Tender Coconut Ice cream as a premium-range product, ERCMPU chairman Shri M.T. Jayan said, “We are in the process of exploring new flavours in the ice cream segment, which is anyway a craze among the younger generation”. “Our tender coconut ice cream will make further inroads in the market”, he added.
The Palada payasam is made using the aseptic Microwave-Assisted Thermal Sterilisation (MATS) technology giving the product a one-year shelf-life. Manufactured by Tata Smart Foods at Sri City of Tirupati district in Andhra Pradesh, the high-quality product maintains its traditional Kerala flavour and taste.
Each 400 gm Milma Palada payasam packet, prepared without adding any preservatives, is priced at Rs. 150, and serves four people.
