The event, organised by Infinite Seva in collaboration with Indian Overseas Bank (IOB), and supported by Amul and Richplus, underscored efforts to build confidence and create a robust ecosystem for sustainable organic growth.
Inaugurating the conclave, IOB Managing Director and CEO Ajay Kumar Srivastava stated that the future of Indian agriculture depended on environmentally conscious practices. He highlighted the bank’s commitment to partnering with Amul and Richplus to provide the necessary financial and institutional backing for organic transitions.
Amul Dairy India Head Gopal Shukla reinforced Amul’s dedication to farmer welfare through transparent procurement systems and fair pricing, which he described as critical to encouraging organic practices. Meanwhile, Ashok Sarangan, Managing Director of Richplus, emphasized the importance of traceability and quality assurance in organic produce to ensure consumer trust.
Nalini Padmanabhan, Chairperson of Infinite Seva, called FPOs the “pillars of agricultural development,” praising their role in scaling up sustainable farming. Executive Director of IOB T. Dhanaraj and NABARD Tamil Nadu Chief General Manager R. Anand also attended the conclave.
The highlight of the event was IOB’s announcement of a new co-branded card developed with Amul and Richplus, designed to give farmers access to organic inputs at special rates. According to a release, the bank has signed an MoU with its partners to extend liberal finance facilities, aiming to accelerate the adoption of organic farming practices statewide.
Image credit: apnnews.com
