THIRUVANANTHAPURAM, 10 March 2026: Thiruvananthapuram Regional Co‑operative Milk Producers' Union (TRCMPU), a regional unit of Kerala Co‑operative Milk Marketing Federation, has extended the deadline for submitting entries to its ‘Reel Challenge’ to March 15 following an overwhelming public response.
The contest, themed “Pure Milk, Milma Milk,” is open to the general public and aims to encourage creative digital content highlighting the brand’s commitment to quality dairy products.
Cash Prizes for Winners
The challenge offers attractive cash rewards:
- INR 1 lakh for the best reel
- INR 50,000 for the second prize
- INR 25,000 for the third prize
Participants must create innovative and engaging reels of up to one minute and submit them along with their name, phone number, and social media IDs (YouTube and Instagram).
Entries should be sent via email to trcmpu.ads@gmail.com.
Theme Focus on Quality and Tradition
Participants are encouraged to explore themes such as:
- Milma’s commitment to quality and hygienic milk processing
- The brand’s presence during family gatherings and festivals
- Popular Milma ice cream variants
- The nutritional value of Milma dairy products
Selected reels will be showcased on Milma’s official social media platforms.
For more information, participants can visit the official website of TRCMPU.
