|| Shree Mumba Devi Prasanna ||


AGMARKNET
18 May 2022
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Investment + Finance


Krishify startup in agritech receives USD 6.2m in pre-series A round from Omnivore

Krishify startup in agritech receives USD 6.2m in pre-series A round from Omnivore

Krihify, an agricultural tech platform, has raised USD 6.2m in a pre-Series A round led by venture capital fund Omnivore. Existing investors Ankur Capital, Omidyar Network India, and Orios Venture Partners were also involved in the financing round.

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HARYANA, 25 February 2022: Krihify, an agricultural tech platform, has raised USD 6.2m in a pre-Series A round led by venture capital fund Omnivore. Existing investors Ankur Capital, Omidyar Network India, and Orios Venture Partners were also involved in the financing round.

Prior to this, the startup had already raised USD 2.7m in August 2021 and has now closed the Pre-Series A round with an additional USD 3.5m in funding. The rural social network plans to use the funds for accelerating pan-India growth and to further refine the technology for an enhanced user experience in the agriverse.

Krishify plans to use the new funds for expanding in India, improving its technology, advertising, lead generation, and marketing services. The company claims to have over 6.5 million downloads and 1.3 million monthly active users on its platform.

“We are excited to partner with Omnivore in our journey to build India’s agriverse. More and more Indian farmers are connecting via Krishify every day, as the network breaks down geographic barriers and helps people interact to access knowledge and do business," said Rajesh Ranjan.

Ranjan mentioned a third-generation farmer in Rajasthan who sold record numbers of guava saplings to counterparts in Bihar, Madhya Pradesh, and Maharashtra, which was only possible with the Krishify app.

Mark Kahn, the Managing Partner at Omnivore, said “Rising smartphone penetration in rural India has created an opportunity to build a farmer-centric social network for India’s 130 million cultivators and their families, a total population of over 600 million. Krishify is building a content-centric agriverse to help farmers and rural communities realize greater success and joy through peer-to-peer engagement.”

Image credit: automation.com


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