MUMBAI, 2 February 2026: Mahindra & Mahindra Ltd.’s Farm Equipment Business (FEB) reported strong momentum in January 2026, registering a 46% year-on-year rise in domestic tractor sales, reflecting improving farm sentiment and increased mechanisation demand across rural India.
The company sold 38,484 tractors in the domestic market, compared with 26,305 units in January 2025. Total tractor sales, including exports, stood at 40,643 units, up from 27,557 units last year, marking an overall 47% growth.
Exports also delivered a sharp uptick, rising 72% to 2,159 units, driven by higher demand across international markets.
On a cumulative basis, Mahindra reported 4,47,235 total tractor sales till January FY26, up 23% compared with 3,64,180 units during the same period last year. Domestic sales rose 23% to 4,30,374 units, while exports grew 24% to 16,861 units.
Commenting on the performance, Veejay Nakra, President – Farm Equipment Business, Mahindra & Mahindra Ltd., said the strong growth was supported by favourable agricultural conditions and positive policy expectations.
“High reservoir levels have supported record growth in Rabi sowing. Expectations of government support and higher allocation in rural development in the budget today should positively influence agriculture and farm mechanization in the coming months. In the exports market, we have sold 2,159 tractors, a growth of 72% over last year,” he said.
Industry experts note that strong water availability, improved crop prospects and increased government focus on rural infrastructure and farm productivity are driving higher adoption of tractors and farm equipment. The trend also highlights the growing shift towards mechanisation among small and medium farmers seeking efficiency and cost optimisation.
With both domestic and export markets showing robust demand, Mahindra’s Farm Equipment Business continues to strengthen its leadership position in India’s tractor industry.
