NEW DELHI, 22 June 2022: Solis Yanmar, the flagship brand of International Tractors Limited banking on Japanese technology is now gearing up to expand its compact tractor range with launch of 3 new models in up to 30 HP segment in Turkey.
Solis Yanmar sales has been significantly expanding its market presence not just in India but across the globe.
The company made its Turkey debut in 2013, the 4th world's largest tractor market and now the premium tractor brand strongly holds the No.1 tractor exports position in the country.
Powered by its advanced technology equipped tractor range, the company is also the fastest growing tractor brand in the Turkey.
Equipped with Japanese technologies, the tractors will further raise performance bar in the local tractor market.
The company also recently unveiled the Solis 75 HP CRDi tractor in the Izmir & Konya National fairs held in February & March 2022 respectively. The company has the leadership position in 12 European countries in addressable segment.
Speaking on this development, Solis Yanmar Joint Managing Director Raman Mittal said, "The Turkish market has a huge demand for tractors between 30-90 HP making our Solis 50 & Solis 90 to be the star products for us. Our S26 model has 88 percent market share in calendar year of 2021 and overall we have captured 8 percent market share in Turkey."
"We also recently unveiled the 75 HP CRDi tractor in the Izmir & Konya National fairs held in February & March 2022 respectively which was much appreciated. We are now expanding our compact tractor range in up to 30 HP with launch of 3 new models with Japanese technologies to address the niche segment and take Turkish tractor market by a storm," Mittal adds.
Turkey has been among the leading markets with 70,000 plus tractor sales annually and Solis Yanmar has a strong product offering in less than 100 HP segment with more than 10 models and 20+ variants for the Agricultural & Compact tractor category.
Solis entered into a strategic partner with Yanmar Turkey Machine in 2017 to set up assembly plant & tractor distribution operations in Izmir, Turkey.
The state-of-the-art facility is well equipped with superior tools and techniques to roll out over 3000 units locally annually.
Solis Yanmar has established a robust presence in entire Turkish market with over 50 dealerships & close to 100 sales points across the country. The company also has 200 plus dedicated service centres linked to these dealers to serve its end customers.
