BHUBANESWAR, 28 January 2021: Milk Mantra has appointed accomplished food & dairy industry leader Sandipan Ghosh as Chief Operating Officer (COO).
He will lead full company operations and drive scale and innovation at Milk Mantra optimizing the entire process of tech-enabled growth from farmer sourcing to production, supply chain, sales & marketing and the D2C subscription app.
With his two decades of experience working across multiple food categories and global cultures across India, South Asia, Middle East and North Africa, Sandipan is an expert in consumer dairy with a granular understanding of on-ground operations.
He joins Milk Mantra after his tenure of four years as the Commercial & Marketing Director and Board Member at Lactalis Groupe India where he steered the organisation's vision in the areas of commercial growth, sales and launching new brands and products for Thirumala, Anik & Prabhat.
He has led brand growth and marketing strategy at marquee food brands in his previous associations with Mother Dairy, MTR Foods, Tiffany Foods, Schmitten Chocolates, Nutrela and TATA Chemicals. His niche lies in driving profits through product innovation and creating consumer-driven operational structures within organisations.
Sandipan holds an MBA in International Business from Western Sydney University, and has completed an executive education programme in marketing strategy from the Indian School of Business, and an executive leadership programme from ESCP Business School.
Commenting on his appointment, Srikumar Misra, Founder, MD & CEO, Milk Mantra said, “I am very happy to welcome Sandipan to Milk Mantra at a time when we are financially geared with profitability & funding to widen our operations and make Milky Moo the leading brand in eastern India. His sharp, incisive approach for driving profit through operational excellence, & growth via product-market strengthening, backed by our tech stack, will further accelerate Milk Mantra 3.0. We remain focused on a hybrid model and our alternative subscription app DailyMoo will start mainstreaming in the near future. Sandipan’s deep experience in building consumer franchises will help drive DailyMoo further.”
Talking about his new role, Sandipan Ghosh, COO, Milk Mantra, added, “I look forward to being a part of Milk Mantra at such an exciting phase where it is now a high growth profitable start-up. I admire the immense impact the Moo Team and leadership has been able to achieve through its ethical sourcing model and challenger brand Milky Moo. The force of their spirit in serving consumers with the highest quality & service standards, while maintaining profitability even despite the flux brought by the pandemic scenario is remarkable, as is the equity that Milk Mantra has created within the dairy as well as challenger brands ecosystem in such a short space of time.”
Sandipan Ghosh takes over from Bibhu Nanda who, having completed his contractual year with Milk Mantra, has moved on for his next assignment. Sandipan has been recognized by the Business Today Group as the Iconic Best Marketer Award 2004, and was presented with the Brand Leader Award in the F.A.M.E. (Fabulous in Marketing Excellence) category in 2011 by Asian Leadership Awards. He has been honoured as the Top 50 CMOs in India by CMO Council in 2014.
Image caption: Srikumar Misra, Founder, MD & CEO- Milk Mantra , Sandipan Ghosh, COO- Milk Mantra
