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Amul initiates India's first digitalization in artificial insemination

Amul initiates India's first digitalization in artificial insemination

Artificial insemination is a proven scientific method for improving genetics of animals. Amul Dairy has decided to digitize the artificial insemination service in its operational area.

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ANAND, 15 August 2020: Artificial insemination is a proven scientific method for improving genetics of animals. Amul Dairy has decided to digitize the artificial insemination service in its operational area.

It was initiated on an experimental basis in the year 2019 in 25 village milk producer societies and was monitored and studied for one year.

After getting appreciable functional and operational results, all the 1200 village level milk producer societies of Amul Dairy milkshed area have been covered under digitalization.

Giving more information about this initiative and how its works, Amul Dairy managing director Amit Vyas said, “On registration in Amul call center for AI, an automatic message is sent to the milk producer as well as the artificial insemination technician of the milk society through mobile.”

“The artificial insemination technician immediately reaches the milk producer's house and performs the artificial insemination and updates all the information in the mobile on the spot, the message of artificial insemination completion is received at Amul call-center and milk producer,” Vyas added.

Pregnancy diagnosis is done after 2.5 month for which artificial insemination is notified through SMS. If the animal is found pregnant, the information is updated in the mobile application system.

After nine months, calving related information like sex of calf is registered in the mobile application along with its date of birth. With this information, deworming and vaccination can be planned by Amul Dairy. There is no need to keep physical record by milk producer as all the information is stored by Amul Dairy through software system, Amul said in a statement.

Digitization of artificial insemination provides instant service to the milk producers as well as information of milch cattle is also stored in the mobile software system and can be analyzed.

The artificial insemination technicians do not have to write or save any kind of register and every information has to be filled in the mobile application system on the spot. This help to save a lot of time and they can perform better. 

Vyas further said that a very good response to this method has been received from the members of all village milk producer societies in the Amul Dairy milkshed area. Digitization of AI services will help to get the data of pregnancy months, calving prediction and milk production accordingly. This will help to plan milk processing at plant level. At present, registration of more than 4500 artificial insemination calls done by Amul Call Center daily.

Still Amul Dairy is trying to make this method more effective and efficient. Amul Dairy perform more than 1 million artificial insemination annually in milkshed area. Through digitalization, transparent information as well as its analysis can be used to make accurate decisions and make the animal husbandry business flourish.

India is an agricultural country and animal husbandry is an integral part of it. In India, many rural families depend on animal husbandry and milk production for their livelihood.

Amul Dairy, which laid the foundation of the White Revolution, has made the entire country self-sufficient in milk production and has maintained the number one position in the world milk production since the last several years.


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