MUMBAI, 6 November 2025: Paradeep Phosphates Limited (PPL), a leading private sector fertilizer company in India, has appointed cricket icon Rahul Dravid as its brand ambassador to spearhead its newly launched nationwide campaigns, aimed at championing innovative and sustainable farming solutions.
Rahul Dravid, renowned for his discipline and reliability, resonates with PPL’s core values of trust and consistency. The company unveiled two integrated initiatives: “Kheti Ka Game Changer,” promoting Jai Kisaan Navratna Nano Shakti Nano DAP, and “NPK & Organic Fertilizers Ki Winning Team,” which encourages balanced fertilisation for quality crop yield. These campaigns utilize cricketing analogies to simplify agronomy concepts, aligning Dravid’s mentorship qualities with a farmer’s nurturing role.
Both campaigns will be broadcast across television, digital platforms, and print media to extend PPL’s commitment to farmer education and sustainable agriculture. Managing Director Suresh Krishnan expressed enthusiasm about the collaboration, citing Dravid’s integrity as emblematic of the values upheld by PPL.
Dravid conveyed his pride in partnering with Paradeep Phosphates, emphasizing the shared values of patience and strategy between farmers and sportspersons. He affirmed his commitment to empowering farmers to make informed choices for superior yields.
The “Kheti Ka Game Changer” campaign highlights the benefits of nano fertilizers, developed in partnership with Zuari FarmHub Ltd and TERI. These formulations have demonstrated improved nutrient uptake and yield efficiency in field trials. The balanced fertilization initiative illustrates the significance of using tailored combinations of Nitrogen, Phosphorus, and Potassium, while also promoting the use of organic fertilizers for soil health.
Senior company officials anticipate these educational efforts will foster wider awareness among farmers nationwide and drive positive outcomes for the agricultural community.
