NEW DELHI, 20 July 2020: Co-operative giant IFFCO subsidiary, AquaGT has announced that it has forayed into urban gardening by product range to assist the urban enthusiasts with useful, effective and easy to use products, under the brand name of IFFCO Urban Gardens.
The company in a statement said, these products have been researched and developed by the Aquagri Processing Private Limited, at their advanced R&D facility at Manamadurai, Tamil Nadu.
The facility is recognized by DSIR and works closely with the Indian Science System. Manufacturing of these urban products and their marketing is done through its subsidiary Aquagri Greentech Private Ltd.
Speaking on this development, IFFCO managing director Dr U S Awasthi said, “After serving the needs of the Indian farmers for more than 52 years, now one of our associate AquaGT is building a connect with the urban customers by catering to their needs of gardening.”
“This will enhance the Go Green drive of IFFCO in the urban areas. There is rising interest amongst the urban population towards gardening and they are looking for reliable and standardized inputs in terms of readymade soil nutrients for their gardens,” Awasthi stressed.
These products effectively deliver easy solutions for the urban garden users who care for the well being of their plants. The initial offering consists of seven environmentally friendly products with many more to be added soon.
The products are Nutri Rich – Seaweed Fortified Vermicompost, Protect Neem & Bio-Pesticide Based Plant Protection, Magic Soil – All purpose Potting Soil, Sea Secret – Growth and Plant Stress Tolerance Enhancer, Green Diet – Instant plant Food, Life Pro – Cut Flower Life Extender, Bokashi – Kitchen Waste Decomposer.
As per an estimate, gardening products market size in India is estimated to be around INR 10,000 Crores, with 50 percent share allocated to plants. Plant Care products account for approx. 15 percent of the total market, with the rest divided between Pots, Tools and Garden Décor.
“We would enlarge the points of availability through different channels across the country. The company is open for technical and distribution collaborations. Over the time we will continue to develop and introduce more specialized products and gardening aids catering to the specific needs of end users, Aqua Agri managing director Abhiram Seth said.
The new products are available online on IFFCO’s newly launched E-Commerce platform, www.iffcobazar.in and also at select nurseries across NCR region.
