|| Shree Mumba Devi Prasanna ||


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18 May 2022
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Agri Technology


UpajGuru, agri fintech platform launched

UpajGuru, agri fintech platform launched

Dr Chandrasekhar, Secretary of DST, Govt of India; Dr Krishna Ella- CMD of Bharat Biotech launched the platform developed by Grus & Grade (G&G) and unveiled 'UpajGuru' agri fintech Platform.

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HYDERABAD, March 12 2022: Dr Chandrasekhar, Secretary of DST, Govt of India; Dr Krishna Ella- CMD of Bharat Biotech launched the platform developed by Grus & Grade (G&G) and unveiled 'UpajGuru' agri fintech Platform.

The platform was launched March 13 at SLS Auditorium, School of Life Sciences in the University of Hyderabad, at a function organized to celebrate ASPIRE Foundation Day.

ASPIRE – Association for Scientific Pursuits in Innovative Research Enterprises is a section-8, not-for-profit organization that manages the innovation and entrepreneurial activities at the University of Hyderabad through the incubation of start-up companies in various disciplines of science and technology.

The function was graced by Chief Guests Dr Chandrasekhar, Secretary of Dept. of Science & Technology, Govt of India; Dr Krishna Ella- Chairman & Managing Director of Bharat Biotech International Limited and virtually by Dr Chintan Vaishnav, Mission Director, Atal Innovation Mission, Delhi.

 G & G is incubated at Aspire BioNest-University of Hyd. It is founded by alumni of IIM Indore, IIIT Delhi and the Delhi School of Economics. Upajguru is a futuristic crop management system to make agriculture profitable and sustainable.

Dr Krishna Ella appreciated the efforts put in by the team G & G, a technology company operating in the Agri-tech/Fintech market space.

Speaking to the gathering earlier, Dr Krishna Ella advised scientists assembled in the hall not to go behind the money. Instead, try to find out solutions to the problems society is facing. India is a huge country. There are many problems unsolved for years. Every problem is an opportunity. India is a land of opportunities. Every small issue is an opportunity. India has an abundance of talent.

Blaming the government for every problem is not going to take us anywhere. Farmers are committing suicide not because of Agriculture, but due to other allied things of agriculture, he told.

He also observed that scientists do come forward to support other scientists when they land in trouble. It is a sad part.

Speaking about the pandemics, he said one small virus can destroy our economy. Animals are supposed to be in jungles. But we are losing forest cover due to deforestation. In other words, the distance between animals in the forests and human beings living in societies is reduced. Human beings are going close to the animals in the forest. And in the process are carrying some virus and transmitting, he said. 

G&G is incubated at Aspire BioNest, University of Hyderabad and Centre of Excellence in blockchain through APIARY, (STPI Gurgaon under Ministry of Electronics and Telecommunications, Government of India).

Speaking on the occasion, Ravi Soni, Co-founder and CEO of G & G said " their motto has been to change the perception of agriculture and endure the absence of pride in the farming community. Upajguru bridges the gap of digital technology in the agri-value chain, so as to make it agriculture sustainable and profitable"

 Adds Nitya Nand Deepak, Co-founder and COO said "UPAJGURU is a product of Grus and Grade is a futuristic crop management system set to make agriculture and agribusiness more efficient, profitable and traceable. In Particular, it will also strengthen Farmers Producers Organisations(FPOs) and agribusiness consortiums"

UPAJGURU is a product of Grus and Grade is a futuristic crop management system set to make agriculture and agribusiness profitable, sustainable and traceable. It connects farmers with farmer collectives(FPOs), input suppliers, transporters, warehouses, marketplaces, insurance companies and banks at a single point of contact. It integrates game-changing features at each step to reduce inefficiencies and leakages along the value chain.

The platform is a medium to unleash the spirit of entrepreneurship in the farmer and empower the collectives of farmers to innovate and adapt. A win-win for the present and future.

It is the need of the hour platform. The world population is set to grow upwards of 10 billion by the middle of the century. But would we have enough food to provide for it? Would farms produce enough to continue to provide for the newly expanded world? The agricultural produce would have to double, and double soon enough for the future to prosper.

Farming will have to don a new revolutionized avatar, one catering to the future and the environment. Agriculture as a business will have to become rewarding.


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