|| Shree Mumba Devi Prasanna ||


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13 Aug 2022
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Agri Technology


Freshokartz launches social commerce platform for farmers

Freshokartz launches social commerce platform for farmers

Freshokartz Agri, a Jaipur based agriTech startup has announced the launch social commerce platform for farmers "Freshokartz Saarthi" through which they are giving entrepreneurship opportunities to lakh’s of aspiring Micro-Agripreneur not only in Rajasthan but in multiple states.

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JAIPUR, 27 November 2021: Freshokartz Agri, a Jaipur based agriTech startup has announced the launch social commerce platform for farmers "Freshokartz Saarthi" through which they are giving entrepreneurship opportunities to lakh’s of aspiring Micro-Agripreneur not only in Rajasthan but in multiple states.

The company that provides full stack model for farmers providing services from soil to post harvest in Rajasthan said, the platform offers earning not only in selling agri products likes of seeds, crop protection, fertilizers, agri tools and machinery, soil testing but also offers essential services like bank account opening, crop, health, vehicle and cattle insurances etc., best part is on one average order Saarthi is making as much as 250-400 INR and also there is an opportunity to earn up to 20,000 for Saarthi’s and we are giving these commission instant to Saarthi’s.

Speaking on this, Laxman Sharma CTO at Freshokartz said that the Saarthi app is developed with a vision to create our touch point in every village. Saarthi app is developed with recommendation based AI/ML algorithms which provide suggestion to farmers and saarthi’s based on historical and local ground level data.

The platform is based on ML and data Intelligence based algorithms thus offers smart crop packages currently for 10+ crops, through which Saarthi just need to register/select Farmer and on the basis on Farmers Farm size, location the App automatically suggests which product to be used and in what quantity, also it gives overall cost of Agri input to be incurred during the whole crop cycle, It also does gives an option for different packages to choose from likes of Low Cost Good Yield, High Cost, High Yield and Organic packages thus it let Saarthi to select the desired package as per the farmer need, the company said in a statement.

The company plans to on-board 3-5 Saarthi per village, giving the potential to earn 15,000-20,000 per month by working part time through the Saarthi platform.

Other than mulling to start its operations in Madhya Pradesh and Gujarat by end of this financial years, it aims to offer all the farmers need under one platform from soil testing, agri products, banking and financial services, cattle feed and care, crop advisory and many more.

Freshokartz has also started process to raise its series A round of Funding and boasts of serving over 200,000 farmers network, 50+ hubs in more than 20 districts of Rajasthan to fulfil farmers needs through saarthi’s.


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