Kerala Milk Federation launches ‘Repositioning Milma 2023’ initiative

19-Apr-2023 - 0 Comments.

Kerala Chief Minister Pinarayi Vijayan today launched an ambitious rebranding initiative of the cooperative dairy major Milma focusing on the image makeover of the brand by bringing uniformity in packaging, design and products quality to meet the challenges from domestic and global competitors while reinforcing its position as the market leader.