Arya.ag join hands with Crystal Crop Protection to provide crop monitoring services across India

This initiative aims to empower farmers to boost productivity and their income

MUMBAI, 25 January 2024: Arya.ag, India’s largest and only profitable grain commerce platform, has partnered with Crystal Crop Protection Limited, a pioneer in providing innovative crop protection, seeds and farming solutions.

This partnership implements a PAN India crop monitoring initiative utilizing Arya.ag's advanced satellite crop monitoring tool, "Prakshep", which aims to provide in-depth insights into crop dynamics, empowering farmers with sustainable strategies to enhance farm productivity and income.

Crystal Crop Protection Limited aligns its data-driven decision-making processes with its strategic focus on key locations across India. Farmers in Rajasthan, Uttar Pradesh, Maharashtra, Haryana, Madhya Pradesh, Gujarat, Karnataka, and Tamil Nadu will utilise this initiative to ensure sustainable farm practices and better yields. These regions, integral to India's agrarian economy, will receive special attention under this program. This long- term collaboration intends to evolve dynamically, adapting to the changing needs and challenges of India's agricultural landscape.

Prasanna Rao, CEO and Co-Founder of Arya.ag, shares his vision for this collaboration, stating, "Our satellite crop monitoring solutions, powered by advanced AI and ML technologies, aim for a sustainable future. By harnessing Prakshep's power, we intend to bring precision agriculture to farmers' fingertips, empowering Agri-input organisations. This partnership signifies a significant step toward a more data-driven and technologically advanced agricultural sector in India, promising a productive future for our farmers."

Crystal Crop Protection Limited, with its integrated operations spanning R&D, manufacturing, and extensive distribution networks, aligns seamlessly with Arya.ag's mission to provide sustainable solutions to Indian farmers.

“Our collaboration with Arya.ag aims to embrace advanced technologies for the benefit of the agriculture sector. We aim to increase farm productivity and farmer income while promoting sustainable farming practices, cost savings, and improved decision-making for farmers across the nation,” Satyender Singh, CEO- Seeds at Crystal Crop Protection Limited said.

This partnership stands as a testament to Arya.ag and Crystal Crop Protection Limited's shared vision of a sustainable and technology-driven future for Indian agriculture. By unlocking the potential of Prakshep and incorporating Crystal Crop Protection's expertise, the collaboration aims to contribute to a more resilient and prosperous future for farmers across the country.