THIRUVANANTHAPURAM, 15 June 2024: Strengthening its market outreach and presence, Thiruvananthapuram Regional Co-operative Milk Producers Union (TRCMPU) of Milma opened the first Milma ‘Mili Mart’ outlet at Reliance Retail Limited’s Smart Bazaar at Pazhavangadi in the city recently.
‘Mili Mart’ is named after ‘Mili, the moniker of the mascot ‘Milma Girl’.
Milma Chairman K S Mani along with TRCMPU Chairman Smt Mani Viswanadh inaugurated Milma ‘Mili Mart’ outlet at Reliance supermarket located at Pazhavangadi in the city. TRCMPU Managing Director Dr Muraly P was also present on the occasion.
‘Mili Mart’ is part of a slew of market expansion strategies adopted by Milma in the wake of ‘Repositioning Milma 2023’ project in April last year.
The initiative aims to sell Milma’s products through supermarket chains.Through the outlet, consumers can purchase Milma products for attractive prices.
