MUMBAI, 8 December 2023: Mahindra Tractors, India’s leading tractor brand, celebrates the remarkable achievements of India’s successful farmers through a ground-breaking initiative called ‘Millionaire Farmer of India Award’.

The inaugural edition of the awards held at the Indian Agricultural Research Institute (IARI) in New Delhi from December 06 ^– 08, 2023, witnessed the esteemed presence of Nitin Gadkari – Honourable Minister of Road, Transport, and Highway, Government of India, Shri. Acharya Devvrat – Honourable Governor of Gujarat, P Sathasivam – Former Chief Justice of India and Former Governor of Kerala, along with other dignitaries.

 Through the ‘Millionaire Farmer of India Award’ the primary objective is to acknowledge, inspire and elevate the profession of farming in India by recognising farmers who through their unwavering efforts and innovative agricultural practices, have not only doubled their farm incomes but have also achieved millionaire status. These farmers have consistently adopted best practices, integrated technology, attaining record levels of productivity and profitability from their farmlands over the years.

The 3-day event will honour over 700 farmers, across 15 categories, at the district, state, and national levels, such as horticulturists, spice farmers, poultry, dairy etc. and include prominent personalities from India’s agriculture industry. Mahindra also showcased a wide range of cutting-edge tractors and farm mechanization solutions at the event.

Nitin Gadkari also flagged off the Kisan Bharat Yatra, a special roadshow covering 26,000 kilometres, over 4,000 touchpoints and engaging with over 100,000 millionaire farmers over the course of a year.

Vikram Wagh, CEO, Mahindra Farm Division, Mahindra & Mahindra Ltd., stated, “Mahindra Tractors continues to pioneer advancements in agriculture. Our commitment to our purpose of Transforming Farming and Enriching Lives is evident in our active participation in this initiative. These awards spotlight the triumphs of Indian farmers who have demonstrated that with the right technology and practices, farming is not only noble but can also be rewarding. Their millionaire status emphasizes the potential within agriculture when guided by progressive methods and tools. Mahindra is proud to be a partner to progressive farmers.”