ANAND, 30 June 2021: The Gujarat Cooperative Milk Marketing Federation (GCMMF), marketer of milk and milk products under the brand name of Amul, has decided to revise the milk prices by INR 2 per litre in markets of Ahmedabad and Saurashtra of Gujarat and Delhi NCR with effective from 1 July 21.

In Ahmedabad the price of Amul Gold will be INR 29 per 500 ml, Amul Taaza will be INR 23 per 500 ml, and Amul Shakti will be at INR 26 per 500ml.

The increase of INR 2 per litre translates into 4 percent increase in MRP which is much lower than average food inflation, Amul said in a statement.

The price revision is being done all India, in rest of the markets where Amul is marketing its fresh milk.

It is worthwhile to note that in the last 1.5 years Amul has not made any price revision in its fresh milk category. Since then due to rise in costs of energy, packaging, logistics, overall cost of operation has increased, the statement adds.

Considering the rise in input costs, our member unions have also increased farmers' price in the range of INR 45 to INR 50 per Kg fat which is more than 6 percent over previous year.

Amul as a policy passes on almost 80 paise of every rupee paid by consumers for milk and & milk products to the milk producers. The price revision shall help in sustaining  remunerative milk prices to our milk producers and to encourage them for higher milk production.