HANOVER / Germany, 10 November 2023: Bayer is reinforcing its commitment to digital farming solutions for the transition to regenerative agriculture at this year’s Agritechnica trade fair.

The company was showcasing a comprehensive set of innovative solutions leveraging precision farming through data and artificial intelligence at its booth C15 in hall 8.

“A regenerative agricultural system that produces more with less while restoring more is only possible with advanced digital technologies,” said Frank Terhorst, Head of Strategy and Sustainability of Bayer’s Crop Science division. “Bayer is well positioned to play a leading role in helping to advance regenerative agriculture with our emphasis on digital transformation, our commitment to innovation and strong partnerships.”

One of the key digital solutions that Bayer is showcasing at Agritechnica is its FieldView platform. FieldView is a leading digital agriculture platform that provides farmers with insights into their fields so they can make more informed decisions to optimize yields and maximize efficiency.

Bayer is also showcasing its range of “Magic” digital devices, which provide close-up in-field insights and advice. The “Magic” devices include the “MagicScout Air” drone, the “MagicTrap” digital yellow trap, and the “MagicScout” app.

In addition, Bayer is presenting new large language model (LLM) capabilities with a prototype for an agriculture copilot. The prototype aims to help end users receive actionable insights from their farm data, simply by asking questions.

“Bayer’s digital solutions are helping farmers to make more sustainable and regenerative practices possible,” said Jeremy Williams, Head of Climate LLC and Digital Farming at Crop Science. “By using data and AI, we can help farmers to reduce their environmental impact, improve their yields and profits, and contribute to a more sustainable food system.”