PUNE, 12 September 2023: Ninjacart, India's leading agri-startup that leverages technology and data to organize the agriculture ecosystem, is taking significant steps to modernize the agricultural ecosystem and promote digital solutions with the launch of its ‘Agri Next’ initiative.
As the first phase of this endeavour, Ninjacart has introduced free public WiFi at the APMC Staples Mandi in Gultekdi, Pune.
Ninjacart has strategically covered an extensive area spanning 0.36 square kilometers by deploying 24 routers across 23 distinct locations within the Mandi, ensuring complete coverage. Through rigorous testing, it has been confirmed that the WiFi network now extends to every corner of the market area. This means that all agri stakeholders in the mandi, especially the traders, can now seamlessly access Ninjacart's Ninja app, which facilitates the discovery of verified traders, grants access to credit, payment guarantee solutions and enhances their overall trade operations, thus leading to improved daily business efficiency.
Kartheeswaran K K, CEO and Co-founder of Ninjacart commented on this groundbreaking initiative: "As a tech-led company, we aim to bring digital solutions to streamline discovery and trading throughout the agricultural value chain. Many APMC yards face network connectivity challenges due to poor architectural planning, overcrowding, and restrictions on laying broadband cables. Through the provision of free internet within the market, we are modernizing the agricultural sector and granting uninterrupted internet access to all agri citizens across the value chain, empowering them to enhance their online business operations”
Ninjacart's 'Agri Next' initiative reflects the company's commitment to nurturing innovation within the agricultural ecosystem. With a strategic vision for the upcoming decade, Ninjacart is poised to revolutionize the agricultural landscape through a comprehensive strategy. This approach includes advancements in enabling commerce, the adoption of cutting-edge logistics and fulfillment solutions, and the availability of accessible capital options. This empowerment extends to all agricultural stakeholders, from farmers to traders and retailers, enabling them to make well-informed decisions, enhance operational efficiency, and increase their savings. It signifies a significant stride towards a digitally empowered future for participants in the agricultural sector.