Including exports, total tractor sales stood at 28,708 units, up from 27,209 units in July 2024. Exports accounted for 1,718 units, reflecting a 6% year-on-year rise.

Commenting on the monthly performance, Veejay Nakra, President – Farm Equipment Business, Mahindra & Mahindra Ltd., attributed the growth to sustained land preparation activity, healthy rural liquidity post-Rabi harvest, and timely monsoon progression that aided demand during the early Kharif sowing phase.

“We have sold 26,990 tractors in the domestic market during the month of July 2025, a growth of 5% over last year,” Nakra said. “This performance was driven by sustained land preparation activities, supported by robust cash flows in rural markets following the conclusion of Rabi crop harvesting. Additionally, the normal progression of monsoon across most regions further contributed to good demand during the onset of sowing for the Kharif season. In the exports market, we have sold 1,718 tractors, a growth of 6% over last year,” he added.

Mahindra continues to hold its leadership position in India’s tractor market and is closely watching rural sentiment as the Kharif season progresses.

*Exports include CKD