HYDERABAD, 3 June 2021: Sid’s Farm, a new dairy brand has announced that the company performs 27 tests based on FSSAI (Food Safety and Standards Authority of India) legal standards of milk and milk products.

With a huge presence in Hyderabad, Sid’s Farm aim to provide the millennial consumers with the purest form of milk that has no hormones, no preservatives, no antibiotics.

The brand has a presence in 100 stores across the regions & ecommerce platforms like Bigbasket, Amazon, flipkart etc.

The milk on a daily basis undergoes physical testing, chemical testing and microbiological testing. These tests rule out any common additives that are used in the market such as fat and Solids-Not-Fat (SNF), urea, sugar, maltodextrin, antibiotics, ammonium compounds, pesticides, toxic chemicals and bacterial contamination, the company said in a statement.

Moreover long-term exposure to such impure milk is a health threat which is particularly important as milk is a staple in most Indian households, especially those with children. Therefore, it is important that a correct message about milk safety should be communicated to the public. 

Speaking on this, Sid’s Farms founder & CEO Dr Kishore Indukuri said, “The tests are conducted in state-of-the-art facilities to establish that No hormones, preservatives, or adulterants from procurement till delivery have been used.  The Indian consumers most of the time are drinking chemicals and Sid’s Farm want to provide the alternative. We have seen that informed consumers are ready to pay for healthy food, quality inputs and look to capitalise on that market only.”

“We want to benchmark quality as the main USP of the milk and any other product that we bring to the market. Our target consumers have been enjoying the purest form of milk & other products and  aiming for 10 percent market share in Hyderabad by 2025 using quality milk as the alternative to established brands,” Dr Kishore Indukuri adds.

Testing, certification, standardisation and quality will be ruling the consumption of milk as consumers are becoming aware of the different type of contaminations that happen in the dairy industry.

The company aims to provide the purest quality milk to the consumers and work extensively by proactive maintenance and optimization of production and logistical chains, such as robotic milking machines and processing and packaging line automation reinforced by sensors for rapid chemical and microbial analysis with improved and real-time data management. 

Image caption: Dr Kishore Indukuri inspecting the fodder to be given to milch cattles