THIRUVANANTHAPURAM, 5 July 2023: The comprehensive insurance scheme for dairy farmers, Ksheera Santhwanam, will be revived soon with the state government giving approval for it, Kerala minister for Animal Husbandry and Dairy Development Smt J Chinchurani said recently.

The Minister said this while launching the official website and e-commerce portal of Trivandrum Regional Co-operative Milk Producers Union (TRCMPU), which will enable customers to make online purchase of Milma’s products.

Speaking at the launch function at Ksheerabhavan here, the Minister said the insurance scheme, which was shelved recently, offered health and life insurance for dairy farmers and their families, besides cover for livestock.

The minister congratulated TRCMPU on creating the website, milmatrcmpu.com, which will enable Milma’s consumers to order dairy products from anywhere.    

Smt Chinchurani said although the state government has limitations in curtailing the influx of milk from other states, it has taken effective measures to check aggressive cross-border sale by other state brands violating the cooperative principles.

She emphasized on increasing milk production in the state by increasing the interval between two milking, bringing more people to dairy farming and ensuring supply of good quality cattle feed at affordable prices.

The Minister said the government is planning to extend the Milma@school projects to colleges also. 

Smt J Chinchurani also felicitated recently-retired 36 secretaries of milk cooperative societies of four southern districts in 2022-23 on the occasion.  

Noting that the service of the employees of primary dairy cooperatives is commendable, Smt Chinchurani said by conducting such a farewell for them, TRCMPU has set a model which can be emulated. 

Convener of TRCMPU Administrative Committee, N Bhasurangan, who presided over the function, said TRCMPU is the first of the three regional unions of Milma to launch its own e-commerce portal.

Bhasurangan said apart from giving a comprehensive overview of Milma and TRCMPU, the website offers a range of products that can be purchased from any part of the world.

TRCMPU Administrative Committee Members V S Padmakumar and KR Mohanan Pillai; and KCMMF Managing Director Asif K Yusuf, IAS, were also present.