MUMBAI, 21 December 2023: Rallis India Limited, a Tata enterprise and pioneer in Indian agri-inputs, is unleashing a revolution in crop nutrition with NAYAZINC, a patented zinc fertilizer meticulously crafted to empower farmers and revitalize soils.

This groundbreaking innovation tackles the widespread issue of zinc deficiency, prevalent in over 45% of Indian soils, significantly impacting yields and the nutritional value of our food.

"NAYAZINC embodies our unwavering commitment to 'Serving Farmers Through Science,'" declares Sanjiv Lal, Managing Director of Rallis India Limited. "This isn't just a fertilizer; it's a transformative tool that delivers a tenfold increase in zinc utilization compared to traditional Zinc Sulphate. In doing so, NAYAZINC unlocks the true potential of crops, boosting yields, and securing the health of our nation's soil."

Crafted with cutting-edge technology, NAYAZINC boasts a unique polyphosphate chain that protects its potent zinc, preventing undesired reactions in the soil. This translates to a slow-release formula, guaranteeing superior efficiency and sustained zinc availability for plants. Unlike its conventional counterparts, NAYAZINC seamlessly integrates with any crop nutrient source, offering unprecedented flexibility and convenience for farmers.

From paddy and wheat to maize and sugarcane, NAYAZINC's adaptability extends across a diverse range of crops, tailoring its magic to each agricultural landscape. Farmers cultivating vegetables, cotton, sorghum, mustard, and even legumes like groundnut and soybean can witness the transformative power of this potent fertilizer.

"NAYAZINC represents a paradigm shift in crop nutrition," affirms S. Nagarajan, Chief Operating Officer of Rallis India Limited. "It's a testament to our relentless pursuit of innovation and our dedication to empowering farmers with sustainable solutions. This game-changer promises not only robust yields but also healthier soil, ensuring a brighter future for Indian agriculture."

Rallis India Limited, through its unwavering commitment to research and development, continues to forge the path towards a thriving agricultural landscape. With NAYAZINC at the forefront, a new era of soil health and bountiful harvests beckons, promising a future where science cultivates not just food, but also prosperity for farmers and a healthier nation for all.