MUMBAI, 20 August 2023: Farmers Fresh Zone (Farmers FZ), an innovative start-up focused on revolutionizing the agricultural sector, has gained global recognition by being selected as the sole Indian participant in the Food and Agriculture Organization (FAO) and Seed's SDG Agrifood accelerator programme for innovators.

This prestigious recognition comes as a testament to Farmers FZ's commitment to sustainable practices and its revolutionary approach to food production.

Pioneering Sustainable Agriculture on a Global Stage

In an unprecedented move, the United Nations hosted the SDG Agrifood accelerator programme, which brought together 12 visionary agri-food start-ups from around the world, and Farmers Fresh Zone's groundbreaking model stood out for its scalability and impact.

Championing Fresh Food and Carbon Emission Reduction

At the heart of Farmers Fresh Zone's mission lies a dual focus - delivering fresh and wholesome food to tables while concurrently minimizing carbon emissions, thus contributing to a more sustainable planet.

Representing India on a Global Platform

Farmers Fresh Zone, under the leadership of Chief Executive Officer Pradeep P S, was a standout among the chosen agri-food start-ups. Pradeep P S stated, "As the second-largest agricultural producer globally, India takes immense pride in Farmers Fresh Zone's representation at a global forum. Our participation at the UN-hosted event in Rome, Italy, aligned with the UN's sustainable development goals, showcases our commitment to sustainability in the agriculture sector. This recognition underscores the significance of our efforts to curtail carbon emissions and promote sustainable practices. Presenting our model before an esteemed audience in Rome facilitated invaluable networking opportunities with global leaders in this sector."

Empowering Global Expansion through UN Recognition

Farmers Fresh Zone's inclusion in the SDG Agrifood accelerator programme is a pivotal moment that grants the start-up access to grants and funding necessary for market-specific enhancements. This support is tailored to foster financial preparedness, innovation potential, and market expansion.

Advancing Sustainable Development Goals

The core objective of this accelerator programme is to propel agrifood start-ups toward scalable success while aligning with the United Nations' Sustainable Development Goals. Farmers Fresh Zone's business model significantly contributes to SDG 1 (No Poverty), SDG 2 (Zero Hunger), SDG 12 (Responsible Consumption and Production), and various other vital goals.

This recognition not only underscores Farmers Fresh Zone's pioneering efforts but also showcases India's significant role in the global agricultural landscape. The start-up's commitment to sustainability and innovation is poised to shape a more prosperous and eco-conscious future for the world.