MUMBAI, 10 October 2018 : In order to bring state of the art technology in agriculture sector, Aeris, a technology leader in the Internet of Things (IoT), announced its partnership with Hello Tractor in Africa to launch Tractors-as-a-Service in India and the ASEAN region.
In the session India - Africa – ASEAN: Internet of Things (IoT) in Agriculture organized in association with The Federation of Indian Chambers of Commerce and Industry (FICCI) in New Delhi recently , Dr. Rishi Mohan Bhatnagar, President, Aeris India, said, 'Majority of the farmers in the predominantly agrarian societies, such as India and ASEAN countries, have less than five acres of land and can barely afford the high-cap equipment. We wanted to help the farmer by offering accessible and affordable farm mechanized equipment service and enable economic advancement."
"After the successful alliance with Hello Tractor to enable Tractor-as-a-Service in Africa, we are now launching this in India and the ASEAN region. The service eliminates the need to invest upfront and rings down the operational costs with the pay-as-you-use model for smallholding farmers, Bhatnagar stressed.
The Aeris IoT platform, called Aeris Mobility Platform, (also known as AMP), tractor tracking, utilization time and billing are simplified, based on time in the field and area covered.
Our partnership enables the pay-as-you-use model for small holding farmers to use tractors with innovative commercial models, Aeris said in statement.
Hello Tractor's innovative use of IoT simplifies complex data to ensure transparency, profitability, and accountability across the ecosystem of farmers, tractor owners, tractor dealers, original equipment manufacturers, banks, and governments.
The Tractor Owner App includes tools such as, service request management, tractor and fleet management, operator performance, and activity tracking. Using the technology to their advantage, the farmers are able to plant 40 times faster at one-third the cost. The digital IoT platform is making it easy and profitable for tractor owners to monetize their machines as business assets whilst improving the livelihood of rural farmers.
Jehiel Oliver, Founder & CEO, Hello Tractor narrated -"Hello Tractor and Aeris have partnered to make a significant step towards amplifying this positive impact in India, Africa and the APAC region. This alliance will help farmers access more affordable, dependable, and transparent tractor services that can make a real difference in shaping the future of agriculture.”
India, Africa, and ASEAN have its roots in agrarian societies and agriculture occupies a special role in the socio-economic development. It is an important driver for social, inclusive growth; an essential source of export earnings; a guarantor of food available to its citizens; and a source of employment directly and through agriculture-related, value-adding activities, the statement added.
